An early definition of public relations for the first World Assembly of Public Relations Associations, held in Mexico City in August 1978, was “the art and social science of analyzing trends, predicting their consequences, counseling leaders the organization and execution of the planned programs of action, which will serve both the organization and the public interest. ”
Others define it as the practice of managing communication between an organization and its relations publics.Public provides an organization or individual exposure to the public with public issues and news that third parties provide support [3] and not direct payment. [4] Once the common activities are to speak at conferences, in collaboration with the media, crisis communications and the commitment of social media and employee communication.
The European view of public relations notes that in addition to a relational form of interactivity is also a paradigm of reflection that has to do with the public and the public sphere, not only relational, which can, in principle, private, but also with public consequences of organizational behavior. A much broader view of the neo-ubiquitous interactive communication via the Internet, as shown by Phillips and PR online youth Second Edition (2009), describes the form and nature of the Internet-mediated public relations. It covers social media and other channels of communication and many communication platforms such as personal computers (PCs), mobile phones and game consoles with Internet access.
Public relations is used to establish a relationship with employees, customers, investors, voters, or the public. Almost general, any organization that has a stake in the way it is in the public arena employs some level of public relations. There are a number of public relations disciplines under the banner of corporate communications such as analyst relations, media relations, investor relations, internal communications and labor relations.
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