Public Relations

Many people assume that oil and gas jobs are limited to the rough and tumble tedium of remote locations. Oil and gas reserves found in deserts, arctic environments and forests provide a challenge for a significant number of experts in oil and gas. Professionals overlook oil and gas jobs in favour of safer jobs where the pay rate is roughly equivalent. It is important for professionals of all experience levels to understand that oil and gas jobs are not strictly relegated to the uninhabitable parts of the globe. The roster of drilling professionals at an average oil company form only one part of a well-oiled machine.

An extensive and multi-faceted public relations department is necessary for oil and gas companies. These companies face criticism for oil spills, gas leaks and general problems with the impermanence of fossil fuels from the public. Public relations experts who are familiar with the positive sides of oil extraction and use can cultivate a uniform message to the public. A company spokesperson can speak with the media about educational programs, carbon offsets and other methods that a gas company uses to stave off environmental problems.

While oil and gas seem to be part of a seller’s market these days, companies still need to get the best deal for these limited resources. The corporate and international sales department at an oil company works with leading corporations as well as government agencies to supply fuel for a variety of needs. A sales executive may work exclusively with governments around the world to supply fuel for humanitarian efforts. Other executives might spend time working with a major shipping company to gain access to volume-discounted fuel for their planes. Sales jobs in the oil and gas industry are highly lucrative for successful representatives and provide a constant stream of work.

There are plenty of oil and gas jobs for scientists who want to help fuel the world’s economy. Laboratory technicians spend years in laboratories funded by oil and gas companies looking for ways to enrich fuels for longer use as well as better performance for vehicles. There are scientists who are hired by oil companies to look for renewable fuel sources to accompany traditional fossil fuels in an effort to meet growing public demand. These positions are fairly lucrative for scientist and many oil companies allow scientists to publish their findings in academic journals to increase exposure for a company’s innovative ideas.

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Do you have a message you’re passionate about and the desire to book speaking engagements so people will hear your message, but you just can’t seem to secure the bookings? Many public speakers, including myself, have been faced with this dilemma. So what’s the solution? It’s simple. Pick a market that will benefit from hearing your message and focus your attention on marketing to that specific niche. A mistake that many public speakers make is marketing to everyone. Generating real wealth and lasting success begins when you focus on a niche. Here are five tips to help you Grow Rich in a Niche! You will need to adapt these examples to fit your niche.

1. Focus on a specific niche. It’s pretty obvious that my book and presentation entitled, From College to the Real World,® are designed to benefit college students. It would not make sense for me to market this public speaking topic to businesses. So my attention and energy is focused on getting my message out to coordinators who book public speakers at colleges and universities. Ask yourself, “who wants to hear my message and which market would benefit most from my message?”

2. Design promotional materials for that niche. All of your marketing materials should be designed to relate to the public speaking niche you’re targeting. For example, since the information on my speaking brochure is focused on helping students succeed in and out of college, listing one of my corporate programs on my college speaking brochure would not be practical. Make sure that your marketing materials are designed for your targeted niche. Ask yourself, “is everything listed on my marketing materials targeting the niche I have chosen?”

3. Find the decision-makers. The fastest and most effective way to get booked for public speaking engagements is to find the decision-makers for your niche. When I began marketing to colleges and universities, I sent my brochure to professors and quickly learned that professors don’t book speakers for college events. Instead, college coordinators are in charge of booking public speakers. I located several college organizations whose members include thousands of college coordinators who pay public speakers to speak at colleges. I then joined the organizations, got the mailing lists, and mailed my speaking brochure to each coordinator. Immediately, my number of bookings increased. I am now a member of over ten different organizations and have a database of over 10,000 decision-makers that could book me to speak at colleges. Ask yourself, who are the decision makers for the public speaking niche I am targeting?

4. Write articles for niche publications. Many public speakers run ads to market their services. I have a simple philosophy for running ads versus writing articles. People perceive that if you run an ad you are trying to sell them something. People perceive that if you have written an article you are an expert on your public speaking topic. I rarely read speaker advertisements. However, I always read articles written by speakers. Instead of running ads, I write numerous articles for publications that are read by the decision-makers in my niche, the college and university market. I get many bookings as a result of a college coordinators reading an article I have written. The following three steps will help you market yourself: 1) Determine which publications are read by the decision makers in your public speaking niche; 2) Write a few short articles that are appropriate for their publication and make sure your bio and contact information is listed at the end of the article; 3) Send these articles to the editors of the publications because editors are always looking for articles!

5. Have a three-year plan. Most people fail within the first year of starting a new business. Why? Because they get so excited about their business and think it will quickly take off. In reality, starting a business always takes longer than we anticipate. When I decided to become a full-time public speaker, I didn’t immediately quit my full-time job as a financial consultant. Instead, I created a plan to transition into a full-time speaking career. This allowed me to not only save a large amount of money in case I needed it for expenses, but it also allowed me to integrate myself into the public speaking market by attending conferences, planning regular mailings, and making telephone calls. My name was consistently kept in front of event coordinators and decision-makers for several months, which allowed me to become known in the lucrative college speaking niche. I highly suggest that you make a three-year plan.

By following these five simple tips, you will find that your public speaking bookings will tremendously increase while you become a recognized expert in your niche.

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Every company must have a public relations (PR) department. Irrespective of what business the company has, it always has PR department(s), because in the end, it is the customer who is the king. It is essential to maintain good relation with the public which is its main revenue area.

From the point of view of the company, the job of a PR officer is pretty clear, but what about the people who recruit people in the PR department? What is their job like?

Public Relations Recruiter Job Description

Remember, here there is no space for a fresher. It is the experienced PR officials who become the PR recruiters. It is thus a hierarchy-based job. The experience of a single company notwithstanding, if you have the experience, you can shift to any firm or company.

The pre-requisites of a PR recruiter are:

•    An extensive experience in public relations.

•    Excellent track record in the PR department of the company previously worked in.

•    Excellent linguistic skills – both spoken and written.

•    Work experience as a team leader and

•    An excellent negotiator and convincing prowess.

The pre-requisites mentioned are to be gained only in the long run and hence the average age for these types of jobs must be quite apparent. If you compare the above mentioned skills-set with that of a PR manager, there isn’t much difference. The main difference as mentioned is in the experience in the work field.

Kind of people you need to recruit

Believe it or not, you need to hire people who are similar to you! That is, they must have the aforesaid skills. The PR officials may not be all experienced and sometimes it becomes absolutely essential to hire fresh and young blood. Such a workforce will not only invigorate the job environment, but will also help the public relation of the organization.
Public relations recruiter employment

Such a kind of job is well paid – is mostly ‘performance – based – incentive’. If you can contribute with your experience and enthusiasm, there is no reason that you wouldn’t be promoted lightening fast. The promotion and perks come easier because of the age and the experience with which you join the organization.

Big corporate houses are always on the look for better people at this position because they know that when recruiting new people, the company should not pay heavily in the bargain and hence the recruiters need to be great negotiators and people at this positions, usually are.

Finding a job in the PR is both easy and difficult. Easy because if you have the zeal, passion and enthusiasm in you, you will rocket past everyone! And if you’re a late learner – remember, there is a long and better queue behind you!

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Careers in public relations are reputable, fetch a good salary, offer a challenging work atmosphere and career growth opportunities, perks and freebies are plenty. Naturally, people’s interests in careers in public relations are growing by leaps and bounds. Moreover, almost all companies in the world are on a public relations employment hiring spree. So it is easy to get public relations employment if you can overcome the stiff competition.

Roles and responsibilities in public relations careers

Those in public relations work are supposed to represent an individual or a company or organization or the government in a profitable and reputable manner; as well as enhance and maintain their client’s positive public image and reputation, especially during times of crisis.

A public relations officer advocates the cause of his client in front of the general public and the media. This can be achieved in a variety of ways via events, campaigns and press kits.

The first duty of those in jobs in public relations is to build media contacts and create and establish relationships with press people, broadcast journalists, with press guys from new media, radio journalists and so on. A public relations officer has to convey the message his client wants to send out to the public through press meets, press releases, media reports, publicity campaigns (especially true for politicians and movie stars).

He or she even has to write, create, edit and research or supervise the abovementioned duties during the preparation of such media reports or official speeches or press releases. Besides, a public relations specialist has to constantly handle the media and malicious media attacks during times of crisis. That is why people management and media management skills are so vital for people in jobs in public relations.

Another skill that a public relations officer ought to have is strong communication skill, the ability to deal with untoward situations promptly, the ability to think on his feet as well as the ability to express himself well in commanding language, especially through written material.

The press releases that those in public relations careers have to write must generate favorable publicity for clients, showcase the client in a positive light and be able to create a buzz in the media regarding the issue the client wants to highlight.

Did you know, all these celebrity gossips that float around in the tinsel town just before a movie or music album release are planted by a pop star’s or movie star’s PR guys in the media to generate some free publicity that may translate into sales?

Experts in jobs in public relations or those who work in public relations department of an office also have to arrange and manage programs and events for their clients.